That work put Droga5 on the map and later helped it win the pitch for Prudential, even though the agency “had none of the relevant experience the client was looking for,” explained Ken Robinson, partner and co-founder of search consultancy Ark Advisors. “They were so interesting and they had just done the tagging Air Force One campaign. It was really cool.”
“They won every pitch that they’ve been in [that we’ve run],” said Robinson. “What I have to say about David Droga is David Droga never, ever said ‘I.’ He always said, ‘we.’ I’ve always thought that was very classy. It’s a nice way of sharing glory and not singling himself out in a cult of personality like so many agency [execs] do.”