Google’s YouTube Insights Finder tool, launched to help advertisers understand intent-based audience insights, is now available in over 20 markets worldwide.
How it works:
- Explore interests and trends: Find out what your audience is searching for and interested in.
- Discover top creators: Identify trending creators by topic, category, or audience segment.
- Measure engagement: Access detailed metrics on viewer engagement and content preferences.
- Understand device usage: Analyze how audiences watch across devices, including Connected TV.
Why we care. The tool taps into YouTube’s trove of viewing behavior and trending topics, helping you tailor campaigns to what’s resonating now.
The big picture: YouTube Insights Finder helps brands activate smarter campaigns by decoding where attention is shifting and what’s gaining traction in the Creator community.
What’s next: Start exploring with the tool or dive deeper with Google’s official Ads Help page.
Get started: Click the “Start using Insights Finder” button to get insights and start driving results.