Measuring the success of email marketing campaigns is essential in today’s digital landscape.
We at Legendary Social Media, Vancouver’s top performance marketing agency, leverage vital metrics to guide strategy, enhance performance, and drive outcomes for our customers.
Why Tracking the Right Metrics Matters
Prioritizing the right actions empowers our team to make data-driven, informed decisions that influence better engagement, improved conversions, and improved ROI. All metrics that we track make a meaningful impact toward building campaigns that live up to actual business expectations.
Engagement Metrics: Measuring Subscriber Engagement
Measuring engagement metrics allows us to track what occurs when an audience interacts with our emails and how strong is the subject line, content, and layout.
Open Rate
While sometimes considered a vanity metric, open rate still offers some indication of subject line performance and audience interest.
Click Rate
A key indicator of content performance, it shows the percentage of recipients who clicked on one or more links within the email.
Conversion Metrics: Measuring Significant Conversions
Conversion metrics demonstrate how effective our emails are in getting subscribers to take action — like buying something, attending a webinar, or downloading a guide.
Placed Order Rate
Indicates the proportion of email recipients who clicked a link and followed through with a purchase.
Bounce Rate
Shows the percentage of emails that could not be sent to the inbox, which helps in maintaining a healthy and deliverable email list.
Behavioral Insights: Subscriber Activity Insight
By looking at behavior data, we can uncover how various segments respond to various types of content and messaging — allowing us to customize and optimize campaigns for better performance.
Efficiency Metrics: Cost and Profitability Measurement
In order to make each campaign not only effective but also profitable, we monitor:
- Cost Per Acquisition (CPA): Reflects the total cost incurred to gain a new customer via email marketing efforts.
- Return on Investment (ROI): Evaluates the total profit generated from our email marketing campaigns relative to the costs involved.
Data-Driven Growth for Every Client
Through closely tracking these valuable email marketing metrics, Legendary Social Media is continually driving high-performing, conversion-driven campaigns. Through our data-driven approach, Vancouver and beyond clients are building their online presence and driving real success.
