Fallon has appointed James Fox as chief strategy officer and Lauren Pulwer as managing director, rounding out its leadership team under new CEO Nikki Baker and CCO Leslie Shaffer.
Both execs are based in New York and officially join the agency this week.
Fox returns to Fallon after nearly two decades, having worked at the agency from 2003 to 2005. He was most recently global head of brand strategy for Goldman Sachs and previously led Red Peak as CEO through its sale to Hakuhodo in 2016.
“Fallon has always been the peak of the mountain for me when it comes to strategy,” Fox told ADWEEK. “The agency has never forgotten that creativity is the force multiplier in business and strategy is the lever we use. I couldn’t be prouder to return to my Fallon family after all these years.”
Pulwer, who most recently led the Walmart business at Publicis Groupe, steps into a role overseeing operations and client partnerships. She has held leadership roles at Arnold, McCann, and Ogilvy.
“Fallon has incredible passion and heart, and leads clients to big, culture-driving ideas,” said Pulwer. “I’m pumped to partner closely with James, Nikki and Leslie to write the next chapter for Fallon.”
Baker called Fox and Pulwer “the perfect pair” to help lead Fallon’s next chapter, citing their strategic and operational strengths.
