Gen Z Wants Utility From AI—Not...

As you think about what you want to build, keep your audience’s challenges in mind, then shape your approach around what success and value look like to them. What’s clear is that Gen Z AI users aren’t interested in marketing stunts or yet another commercial. They are optimistic, with nearly 60% feeling open-minded, curious, or enthusiastic about AI; only 7% felt pessimistic.

Let’s hope that these younger consumers stay that way. It’s time to use AI to provide real value—that’s the best way we marketers can make a real impression.