How would you like to be invited to Coachella—one of the most iconic and buzzed-about music festivals in the U.S.—with everything covered: ticket, transportation, and accommodations? Sounds like a dream, right? Well, there’s a catch. You’ll have to wear just one brand’s apparel or feature their products for the weekend. Would you still go if you didn’t know or even like the brand?
These collaborations come with luxury villas, VIP parties, freebies, and endless photo ops. In return, the influencers post glamorous content that increases brand awareness, engagement, and sales.
The Following Are Just a Few of the MANY Brands Represented at Coachella in 2025:
- GUESS
- Revolve
- Lemme
- JSX
- Hero
- Urban Decay
- 818 Tequila by Kylie Jenner
- Rhode by Hailey Bieber
- Simply Irresistible
It is perhaps tone-deaf to send wealthy influencers to a festival where over half of general admission ticket holders needed payment plans in order to attend. But like clockwork, influencer vlogs and festival content remain irresistible to the masses. People can’t help but watch.
One creator, Tara Lynn (aka “Tara’s World”), took to TikTok this year to lament that she hadn’t yet been sponsored. “I know I sound like a whiny influencer,” she admitted, “but if your job paid you in free tickets and accommodations, you’d want that too.” Hard to argue with that logic.
Let’s get real—the first weekend of Coachella nowadays is barely about the music anymore and all about the marketing. It’s a competition of the sponsorships: who’s dressing whom, who’s throwing the most exclusive party, and who’s showing up with the most awe-inspiring outfits.
On TikTok, the entire experience has been dubbed The Influencer Olympics. It’s less about who had the best time—it’s about who dressed best, who edited the best vlog, and who was the most creatively branded. (And, it seems, who wore the most belts is now a category.)
Influencers don’t simply attend Coachella anymore. They are living, breathing marketing campaigns, replete with logos, carefully selected color palettes, and hashtag-ready outfits. Each posting is another ad, each photo another impression.
It’s not sufficient to be at Coachella in 2025. You have to be there on brand.
