Instacart has a new chief executive officer in Chris Rogers. He’ll take over from Fidji Simo, who is moving to OpenAI, where she’ll serve as head of applications.
Rogers has served as the grocery delivery company’s chief business officer for almost three years. He joined the company in 2019 as vice president of global retail.
Rogers will succeed Simo on August 15. Simo stepped into the role almost four years ago, and will remain chair of the board following her transition to OpenAI.
“Over the last four years, we’ve transformed Instacart into a growing, profitable, leading technology platform that’s helping reshape the grocery industry,” Simo said in a statement.
Describing Instacart’s aspirations to be “a generational company at the intersection of technology and food,” Simo said that Rogers “brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people’s lives.”
Founded in 2012, Instacart powers online shopping, pickup, and delivery for more than 1,800 retailers and almost 100,000 stores across North America. The company launched an ads business in 2020 and went public in 2023 with shares initially priced at $30 each. As of May 2025, shares are trading around $47.
Instacart Ads, the company’s retail media business, drew in $247 million in Q1 of 2025, up 14% year-over-year, outpacing its 10% revenue growth. The company generated $958 million in advertising revenue in 2024.
Prior to his tenure at Instacart, Rogers spent over a decade at Apple in Canada. Starting as a manager for national accounts in 2008, he climbed the ranks to managing director of Apple Canada by 2018, where he led a strategy to improve iPhone adoption within the Canadian market.
“Instacart sits at the center of how people shop, eat, and care for their families,” Rogers said in a statement. “Together with our partners, we’re transforming the future of grocery shopping, but more importantly, we’re helping people solve real, everyday needs.”