Introduction
Social media is evolving at breakneck pace, transforming communication, sharing, and engaging with content. Platforms are impacting our everyday lives profoundly in 2025. Below is a summary of the most important findings in the Social Media Report 2025.
Grab Your Complete Social Media Report 2025
For the complete report on the world’s leading social networks and their numbers, see below in the Social Media Report 2025 at the conclusion of this post!
Social Media Report 2025: A Close-Up of World Usage Trends
The numbers are staggering: over 5.5 billion individuals online, and 5.24 billion social media consumers actively participating—representing just shy of 64% of the world’s population. That audience grows incrementally because 282 million new social media users joined last year alone—that’s around 8.9 new users every single second!
One of the most striking aspects of social media is how pervasive it has become in our lives. Users spend 2 hours and 20 minutes daily on social media sites, consuming content on 8 networks. This shows how people are becoming more strategic about which platform to use and for what type of content and purpose.
But how does that divide across the various platforms, and what does monthly active users (MAU) do to your marketing strategy? Let’s dissect!
Demographics: Who’s Active on Social Media?
If we look at social media usage by generation, a couple of trends are apparent:
- Gen Z (11-24): At 28% of social media usage, this generation is busiest on video-centric platforms like TikTok and YouTube.
- Gen X (41-56 years): At 25% of social media users, Gen X is still active on platforms like Facebook and LinkedIn.
- Baby Boomers (57-75 years): Though making up 10% of users, Baby Boomers are slowly becoming more engaged, especially on Facebook and YouTube.
By gender, the global split is approximately even, 53.6% males, 46.4% female users. Some sites are heavily skewed, however, toward a gender:
- Pinterest: 70% women users
- Reddit: 65% men users
- LinkedIn: 57% men, 43% women
Why Individuals Use Social Media
Individuals use social media for a wide variety of purposes, based on Datareportal Report 2025 and Statusbrew. Listed below are several of the very most highly incentivizing:
- Socializing with Relatives and Friends: 72% of Facebook users access the site primarily to socialize with relatives and friends.
- Work Activities: 45% of Facebook users aged 35 to 44 use social media for work purposes.
- Reading News on Facebook: More than 30% of adults read news on Facebook.
- Product Research on Social Media: 40% of online shoppers seek product research on social media.
- Interaction with Brands: 54.3% of the consumers are tracking and researching brands on Facebook, and 59% have engaged brands individually via the site.
- Recreation: Social media consumers spend 2 hours and 19 minutes daily on social networking sites, which is equivalent to 14% of their waking hours.
Social media more and more increasingly is a default search engine for products, services, and data. YouTube is a store of data, but Instagram, Pinterest, and TikTok are more and more used to look for products and learn about brands.
Monthly Active Users in 2025: Which Platforms Are Winning?
Monthly active users (MAU) keep increasing on top platforms in 2025. Facebook has further entrenched its leading position as the world’s most used platform with more than 3 billion users. Follows is a summary of where things stand currently with top social networks:
Platform Development:
- Facebook: 3.15 billion MAUs
- YouTube: 2.5 billion MAUs
- Instagram: 2 billion MAUs
- TikTok: 1.58 billion MAUs
What Are Monthly Active Users?
MAU is a 30-day user activity measurement and is among the most critical measures to determine platform success. It quantifies activities such as log-ins, content viewings, post engagement, and transactions.
Privacy Concerns
Growing demand for privacy and control of data is a platform policy imperative. The future of social media will be dynamic, with fluid trends focused on meaningful interaction, more sophisticated video content, and greater control over privacy. The key to success will be being flexible to new platforms and technologies, but still interacting with and connecting on a meaningful level with your audience.
Getting Social Media Data to Work with Smart Tools
Social media success isn’t only about great content—it’s also about smart management. With a tool like Blog2Social, you can simplify your workload on social media by automating your posts, scheduling when it will have the most effect, and collaborating with an easy calendar—all in one location.
Reclaim your time and focus on what matters most: creating content that resonates with your audience and inspires interactions!
Get Your Free Social Media Report 2025
Need more information on MAUs and social media trends? Stay ahead of the curve now by downloading the Social Media Report 2025!
About the Author:
Melanie Tamblé is co-founder and co-CEO at Adenion GmbH, content marketing and social media expert.
Blog2Social as a WordPress web application and plugin allows cross-promotion, auto-posting, and scheduling identical content on different social media sites in order to make it simple with the purpose of maximizing impact and efficiency.
