TinyWins will retain its brand identity but operate under a single P&L with The Shipyard. “We operate as one agency, seamless across from each other,” said Milenthal, adding, “I have no interest in anything that looks like a holding company.”
TinyWins’ leadership team will remain in place and has already begun working alongside The Shipyard teams. “We get to be independent and dependent at the same time,” Marsh said. “And now I don’t have to say we do everything except PR and media. I’m really excited about expanding our offerings.”