(Officially) Introducing WPP Media
In addition to the campaign, WPP also said it has officially retired the GroupM brand name and renamed its media agency network WPP Media. As part of the change, subsidiary agency brands Mindshare, Wavemaker, and EssenceMediacom will retain their names and functions. ADWEEK first reported on the name change earlier this month.
WPP Media manages more than $60 billion in annual media investment, the company said, working with more than 75% of the world’s top advertisers in more than 80 markets.
Brian Lesser, who has been leading GroupM since July 2024, will continue as CEO of WPP Media.
“Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI,” Lesser said in a statement. “By investing in our AI-powered product […] we’re helping our clients to stay ahead of rapidly changing consumer behavior.”
The newly renamed media agency embodies the revolutionary shift that the industry is undergoing with the integration of AI technology, CEO Mark Read said in a statement.
“While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data, and technology, and simpler, more integrated solutions,” Read said.
